International Perspectives in Employment - Individual Business Report Essay

International Perspectives in Employment - Individual Business Report - Essay Example The next step will be to devise a packaging that is made from recycled products. This will not only reduce costs but will also be a good strategy to attract customers from the Corporate Social Responsibility Perspective. The next step will be a challenge for the marketing department. Their marketing strategies especially advertising will have to take a 360 turn and promote products as healthy, environmentally friendly and low in cost. 2 Findings 3 Conclusion 5 Recommendations 5 Following are the recommendations for the company after this evaluation: 5 Bibliography 6 Terms of Reference Introduction In order to conduct an evaluation for Nature Foods about how it should react to the changing business environment, it is extremely vital to take care of a few important points that will help in changing the way it operates. The evaluation is intended for the internal usage of the company, as an analysis of its position that is declining because of the global economic downturn as well as env ironmental concerns for customers that have become strong enough to make them switch brands. The recommended changes will help Nature Foods to adopt new strategies that will help them increase their sales as well as customer satisfaction. Following the research that has been conducted by the relevant staff of Nature Foods, a plan needs to be developed for making the required strategic changes for the company. This process of evaluation will try to involve as many people from the organization as possible, so that a unanimous decision can be made regarding the changes, and so that relevant people can be gathered who on one table can together decide what strategies are likely to be more effective. Procedure For attaining the objectives above, the procedure to be followed will long and will be implemented throughout the organization. First of all, the production department will be called for a meeting to help devise modified products that are entirely focused on health. The formulas and ingredients of the products will be changed after discussions with the senior management as well as the operations department, in collaboration with relevant medical help such as nutritionists. The next step will be to devise a packaging that is made from recycled products. This will not only reduce costs but will also be a good strategy to attract customers from the Corporate Social Responsibility Perspective. The next step will be a challenge for the marketing department. Their marketing strategies especially advertising will have to take a 360 turn and promote products as healthy, environmentally friendly and low in cost. Findings Global Business involves more than just making money After all the research that had been conducted, available material on this subject indicates that Global business is not just about making money anymore according to Czinkota, Ronkainen, & Moffett (2008). It involves many other things such as complying to international standards, a sustainable busine ss that is concerned about the future and that provides lower prices to the consumers in this era where they have many choices and switching costs are low, especially for evyday products like FMCG’s, to which Nature Foods belongs. Moreover, it is very difficult to ensure brand loyalty from the customers who are very rational and highly aware of global and market trends as well as opportunities

What is Critical Thinking Essay Example | Topics and Well Written Essays - 1000 words

What is Critical Thinking - Essay Example Critical thinking will help a person to identify the truth. â€Å"Critical thinking is the process of purposeful, self regulatory judgment† (Facione, p.19). Critical thinking is nothing but correct thinking to find out truth. It is the scientific way of thinking used by both ordinary people and the scholars to know relevant and reliable information about the current world. Austine Cline (2010) defined critical thinking as an effort to develop reliable, rational evaluations about what is reasonable for us to believe and disbelieve. In his opinion, critical thinking makes use of the tools of logic and science because it values doubt over acceptance, reason over faith and rationality over wishful thinking (Cline). Critical thinking is an effort to find out the truth. It is not necessary that critical thinking always lead to truth, but it is the most reliable option available for finding out the truth. Rationality, self awareness, honesty, open mindedness, discipline, judgement etc are various features of critical thinking (What is critical thinking?). Critical thinking analyses things rationally rather than emotionally. For example, we have heard many stories in which a person tries to commit suicide when he/she lost his life partner. It is an attempt driven by emotions. On the other hand, a critical thinker will accept the fact that he/she lost his/her life partner and will consider it as part of human life. Critical thinking always cements its arguments on evidences. Critical thinking never encourages assumptions or hypothesises. The questions like what, why, how etc are necessary for understanding problems and critical thinking always encourage these questions to arrive at conclusions. Because of the backing of the established evidences, critical thinking always helps a person to take logical decisions. Logical decisions backed with critical thinking are